Three years of illustration and lettering for Casuals.
Photo: JO DHN
Photo: JO DHN
The collaboration started in 2022 and ran through 2024. The brief shifted with each drop. What stayed constant was the voice: streetwear with weight, made for the local scene.
The two wordmarks tell the brand's evolution. The first sage green on a soft forest outline, was the original mark, drawn at the start of the collaboration and carried through Faces of Denials. The letterforms are rounded, plush, slightly retro, built for warmth more than for elegance. The second wordmark came with Fear of Being Average: same skeleton, but each letter takes its own colour, its own internal pattern
Photo: Djamal Joach Idh
Photo: Djamal Joach Idh
Photo: Djamal Joach Idh
Photo: Djamal Joach Idh
Photo: Alexandre GANDAHO
Photo: Alexandre GANDAHO
Photo: Djamal Joach Idh
Photo: Djamal Joach Idh
Illustrated in Adobe Illustrator
Illustrated in Adobe Illustrator
Illustrated in Adobe Illustrator
Illustrated in Adobe Illustrator